Magento, an open source ecommerce platform, is designed to meet the unique marketing requirements of different online shopping businesses. It has a modular architecture that gives online merchants more control and facilitates business workflow. Magento is developed on Zend framework which gives tremendous customization possibilities and provides flexibility over the look, content, and functionality of your online store. Additionally, the search engine optimization (SEO) capability of Magento is exceptional. The ecommerce platform itself has seo-friendly and seo-optimized properties as a part of its core built up.